A New Semiotics : An Introductory Guide for Students book cover
1st Edition

A New Semiotics
An Introductory Guide for Students

  • Available for pre-order on December 9, 2022. Item will ship after December 30, 2022
ISBN 9780367408435
December 30, 2022 Forthcoming by Routledge
208 Pages 17 B/W Illustrations

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Book Description

A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.

The authors start off by asking 'What is semiotics?’ and continue on a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.

This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.

Table of Contents



Chapter 1. Introduction: What is Semiotics?

Chapter 2. Semantics, Syntactics, Pragmatics, and Rules

Chapter 3. Perception and Perceiving

Chapter 4. Affordances

Chapter 5. Projecting and Meaning

Chapter 6. The Stand for Relation-Letness

Chapter 7. Letness and Metaphors

Interlude 1: The Journey so far Chapters 1-7

Chapter 8. The Boundary of Communication: The Reader's Position

Chapter 9. Controlling Meaning

Chapter 10. Controlling Meaning?

Chapter 11. Authortext, Readertext

Interlude 2: The Journey continues Chapters 8-11

Chapter 12. Communication Landscapes

Chapter 13. The Author's Position

Chapter 14. The Significance of Position

Chapter 15. Letness, Chaos, and Communicating 

Chapter 16 Beyond Babel 

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David Sless is the Founder and Director of the Communication Research Institute (CRI). Before leaving academia, he was Senior Lecturer in Verbal and Visual Communication at Flinders University South Australia, Visiting Professor Coventry University UK, and Adjunct Professor at the Australian National University Canberra and the University of Technology Sydney. 

Ruth Shrensky is a researcher and editor at the Communication Research Institute. Until her retirement from academia, she was Lecturer in English and Communication at the University of Canberra, then Academic Skills Adviser at La Trobe University Melbourne. She was awarded a PhD with distinction for her thesis The Ontology of Communication.